The Heart Behind the Clay
A Love Story with Clay
Charms & Clays was born in a small home studio where curiosity met creativity. Ri, the maker and founder behind every piece, started experimenting with polymer clay as a way to create the exact accessories she had always wanted but could never quite find — pieces that felt personal, delicate, and full of joy.
What started as a one-person passion project quickly found an audience. Word spread through Instagram and Facebook, and orders began pouring in for everything from custom letter keychains to one-of-a-kind floral earrings. The brand's commitment to craftsmanship, affordability, and using 18k hypoallergenic jewelry findings helped build real trust with customers across the Philippines.
Today, Charms & Clays has grown beyond the home studio — with pieces now available at partner stores across Metro Manila and a loyal community of accessory lovers who return for every new collection drop. What remains unchanged is the spirit of the brand: every piece is still handmade by Ri, with the same attention to detail and love for the craft that started it all.
The Philosophy of Making
Three guiding principles shape every decision at Charms & Clays — from the materials we choose to the communities we build.
Crafted with Intention
Every petal is pressed, every texture is deliberate. There is no mass production here — only considered, loving handwork that results in pieces worth treasuring.
Wearable for Everyone
With 18k hypoallergenic jewelry findings, Charms & Clays is designed to be kind to all skin types. Beautiful accessories should never come with a catch — or a rash.
Community Over Everything
From solo buyers to bulk event orders, Charms & Clays treats every customer as a true collaborator — your vision, your personality, and your story deserve to be worn.
What Drives Every Piece
Authenticity
No two pieces are identical. Each item carries the fingerprints of its maker — literally and figuratively. That's what makes handmade worth it.
Quality Materials
Polymer clay is chosen for its durability and color vibrancy. Every metal finding is 18k hypoallergenic — because what touches your skin should be held to the highest standard.
Nature as Muse
From orchids to cherry blossoms to lemon hoops, the natural world is the studio's greatest source of inspiration. Every collection begins with a flower, a season, or a living thing.
Affordability with Integrity
Beautiful things should not break the bank. Charms & Clays offers accessible pricing without compromising on the craftsmanship that makes each piece special.
Personal Connection
Every custom order is a conversation. Ri personally works through each inquiry to ensure the final piece reflects the buyer's vision — not just the catalog.
Milestones That Shaped the Brand
The Beginning
From Home Studio to Online Shop
Ri begins hand-sculpting polymer clay accessories from a small home studio, driven by a desire to create accessories that feel truly unique. The first pieces are listed online and quickly find their audience.
Growing the Community
First Partner Store Collaboration
Charms & Clays enters its first retail partner arrangement, making the brand's handmade pieces available in a physical store for the first time. The response exceeds all expectations.
National Recognition
Featured on Rise & Shine Pilipinas (TV)
In a surreal milestone, Ri is invited to showcase Charms & Clays' handmade clay creations on national television — a dream-come-true moment that inspires the brand to push further boundaries.
Third Partner Store
Common Room, Powerplant Rockwell
"Third time's a charm!" — Charms & Clays opens its third retail partner location at Common Room in Powerplant, Rockwell. A curated selection of dainty accessories now available at the heart of Metro Manila.
Discover Your New Favorite Accessory
Every collection at Charms & Clays is designed to add a little more joy to your everyday look. Whether you're drawn to the delicate florals of Spring Haven, the sculptural beauty of the Orchid Collection, or a one-of-a-kind custom piece — there is something made just for you.
Visit our collections page to browse all available styles and inquiry options, or reach out directly to start a custom order conversation.